The main industry in Southport/Sefton remains as tourism. The resort has a large number of attractions including Lord Street shopping, a meticulously restored Pier and new Pavilion, amazing beaches and fantastic coastline, an fabulous annual packed calendar of events, Dunes Splash World, all-weather water park and other attractions, amazing golf courses, great choice of restaurants. cafes and tea rooms, great choice of night life including theatres, cinemas, 20-lane ten pin bowling alley, casino/bingo halls plus a huge selection of accommodation from 5* to quality bed breakfast establishments. Southport can justify its claim to be one of the country's leading event destinations and plays host to the Southport International Jazz Weekend, Southport Food & Drink Festival, Southport Summer Classics, Woodvale International Rally, Southport Flower Show, Southport Air Show, British Musical Fireworks Championships, Southport Comedy Week plus Southport Christmas Lights Switch-On to name but a few. Over recent years, Southport has secured millions of pounds worth of new investment, and includes The Vincent, Southport's first boutique hotel, with a £10 million investment programme at the prestigious Formby Hall Golf Resort & Spa plus a further £40 million investment programme at the Southport Theatre & Convention Centre.

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